Studio
Mtaani
In the streets · Kenya Creative Economy Platform
WhatsApp-native identity, contracts, splits & ISRC rails for Kenya's creative economy — delivered by Jabali Studios under State contract. The most narratively legible product in the portfolio.
01 · The platform
Four layers. From identity to export infrastructure.
Layer 01
Identity + contracting
WhatsApp-native; mandated for every licensed sound recording studio. One session generates a KECOBO-validated split sheet, auto-issues ISRC / ISWC / IPI / ISNI codes, and delivers a KECOBO copyright certificate to WhatsApp in under 48 hours.
Layer 02
Unified National Metadata Registry
Under KECOBO governance. Capped 20% CMO administration fees — down from the current 70%+ regime. Open APIs for downstream commercial use.
Layer 03
Open royalty marketplace
Licensed financiers — banks, DCPs, NBFIs, DFIs, sovereign funds — underwrite against verified royalty data, catalysed by a KSh 1B Kenya Creative Economy Fund first-loss facility.
Layer 04
Skills + infrastructure + exports
National Creator Academy · Konza Digital Media City · county creative hubs. The long-term infrastructure layer that turns creator identity into export-ready industry.
02 · The market gap
Kenya has more creative output per capita than South Africa — and a vanishingly small share of revenue.
KSh 92B
Lost annually to creative-industry piracy
KSh 17.3B
Lost annually in tax revenue
85%
Of music CDs/DVDs pirated in Kenya
59.2M
Annual visits to piracy sites
KSh 20M
Distributed by MCSK in Jan 2024 against a KSh 2B target
78%
Of SSA's $110M recorded-music revenue captured by South Africa
03 · Year-5 targets
What Kenya's creative economy looks like in 2031.
- 01
≥250,000 creator profiles
- 02
50,000+ formal jobs created
- 03
+KSh 115B GDP contribution (KSh 85B → KSh 200B+)
- 04
KSh 2.0B+ annual royalties distributed
- 05
$5.5M+ in Spotify revenue share for Kenyan artists
- 06
CMO administration capped at ≤20% (from current 70%+)
04 · Partners & counterparties
Interested in Studio Mtaani? We are seeking government, finance, and creative-industry partners.